You Dont Have To Be The Expert Just Expertly Understand The Problem
Here are some of the key points in this video
- Despite not being an accountant, I invested time in understanding the finance managers’ world and problems.
- I learned to speak their language, to build trust with my potential customers and provide solutions.
- I showed that this isn’t dependent on a person, (me) because I successfully trained my sales reps to do the same thing.
- It’s important to build trust and understand the customers’ world, rather than having the gift of the gab or hard sales skills.
- The ultimate goal is to find people who need a solution to the problem you solve and consistently serve them until they know, like, and trust you.
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