Despite many people thinking that it is outdated, cold calling could Sky-Rocket your sales. Cold calling is a valuable way to learn about your product and your business, as well as to gain direct feedback from potential customers. By practising and refining your pitch, you can better understand your customer’s needs and the journey you want to take them on. While cold calling should not replace other sales methods, it is a valuable tool for anyone starting out in sales.
Is Cold Calling Dead?
Today I want to review cold calling and why you should invest the time in working through a cold call plan. Now I know a lot of you might be thinking, it’s 2023 cold calling is dead, but let me explain to you why cold calling Is not dead and why you should at least work through the plan of building out a cold call now.
Cold calling is still valuable in 2023
Most of us equate cold according to somebody calling you that you don’t know, and then you answer and that’s some ridiculous speech worth 45 to a minute and a half of them just talking about themselves. It’s the same bad. Respect just lack of respect for me, the person receiving the call, for you, that person receiving the call and ultimately we just say no, we hang up the call, we interrupt and we, you know, the person that’s making that call feels bad and everyone sort of it’s just nobody wins in this situation. I still believe that cold calling is very much alive, and if you are selling a service or even a product, in the beginning, doing cold calling is of great value to you and your business and even your customers, and let me explain why.
Understanding your product and the problem it solves
So number one. Part of cold calling is actually
- knowing your product,
- knowing the problem that it solves,
- and knowing who it solves that problem for.
So if you’ve downloaded my sales system and you’ve been through some of my other video, You’d have heard me talk about the sales system and identifying your customer and how to think of building up your customer profile, not through personal attributes, but rather with the association of a problem that you address.
Now, cold calling will give you something that an inbound campaign will never ever do. It gives you direct feedback. If I phone someone and they say “No, I’m not interested”. I can ask “Well, why not?”.
Now, that may not always be the thing to do in a cold call, but at least you are on a call with someone who will give you live feedback. They may say “Because I’m busy, because you interrupted me“. But here are some of the other benefits of cold calling that I don’t think you will find anywhere else on the Internet.
Here are some of the benefits of cold calling, and how Cold calling could Sky-Rocket your sales
- Direct feedback from cold calling
- Benefits of cold calling beyond sales
- Strategies for catching someone’s attention quickly
- Understanding the customer journey
So if you start doing cold calling and you have a coach that can help you set up your cold call strategy, you will learn a lot about your product and your business.
You have to be able to catch someone’s attention very quickly, and there are some strategies on how you can do that, but when you start talking about your product. you’ll quickly realise that you actually cannot speak about your product, you have to speak about the problem that you’re solving.
How do call someone and get their attention and get them to listen to what you are saying?
Because you really believe in your product, your service or your cause, and you really hope that the person that you’re speaking to will believe in it too, and it’s something important. to them, you’ll make the effort to make your call with them as valuable to them as you can. The way you do that is to write down what it is you plan to say to them as well as practise it.
The feedback that you will get from people who are just not interested or not listening to you, will tell you immediately about the things you need to revise. So cold calling will also help you with understanding the journey you’re going to take people on.
If you think that you’re going to call someone and they’re going to buy your coaching service, they’re going to buy your great new product or that they’re going to invest in your cause? Do you think they’re going to do that just because you called this one time?
So thinking about that journey that you want to take people on will come through when you set up a cold call strategy and if you are brave enough to actually start calling people, you will get that feedback and you will understand that no one buys on a cold call.
You need to take them through a journey.
Cold calling is great, so without picking up the phone, without sending out any e-mail, and without doing anything, cold calling will tell you immediately and tell you more about your sales process, your product, and the problem that you are solving than any other sales method out there. Cold calling will give you that.
Is Inbound Sales Important then?
This is not to knock inbound sales at all. I definitely think you should have both, but, in the beginning, when you are getting started, cold calling and even just preparing to do cold calling, requires that you put effort into understanding your customer, and really showing respect for their time, showing respect for the problem that you are solving so that you can get better at communicating that.
Importance of preparing a cold call strategy
So I cannot stress enough the importance and value of putting together a cold call strategy. The things that you will get far outway any conversation, any challenge that says cold calling is dead. If you at least start the journey, you will start to realise the benefits.
If you want to grow your business and increase your sales with this and other simple sales strategies, then download my sales system
In April I will be inviting you to join me for one-on-one sales coaching. This is not your ordinary sales coaching. This is my sales system, that I will be teaching you to use in your business.