The difference between Sales and an Offer
Simply put, Sales Sales is how you show up to sell your product or services to your customers, be that online or in person, and an offer is how that product is presented to the customer when you are trying to sell it.
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The Featured image of this post is my Sales System. I know that it might look like a lot and a big old mess. When I put all of this together, it was my years of experience that I kind of just needed to get out and I put it on the page and that’s the raw format that I want you to see it in.
I do that specifically because I want you to also understand that sales isn’t some magical thing that happens. Sales is exactly what I’ve call it. It’s a system, and a system is just a way to do things.
I thought that just explaining why I have these, categorizations of the sales system and why I think it’s important for you to think about those things. Now if you want to get new customers quickly, there is a way to do that. Every system that exists out there has some sort of tactics that help you get over a hurdle quickly, but those tactics should never be applied as the general way of doing things.
What is Sales?
Sales is really just going to be talking about how you are approaching customers.
Let’s say you’ve got your product defined, let’s say you’ve defined your ideal customer profile or your customer avatar, whatever name you want to give that, you know who your customer is. Lets say you’ve done that part and you know the problems that your product solves. Now you actually have to get it in front of people, and that is going to be your sales approach.
So are you going to stand at the corner at the traffic lights and are you going to try and get people’s attention over there? Are you going to stand outside the gym? Are you going to create relationships with other potential businesses that already have your ideal customer present? For example, are you gonna collaborate with another Blogger or are you going to collaborate with other business owners that complement your service? Maybe they have the customer that you have, but don’t solve the problem you do. For example, it could be a person that’s in finance, that’s your ideal customer. So you’re looking for other people that also work with people in finance.
Types are Sales Methods
There are two methods that you can use when deciding to sell your products or services, and these are:
What is Outbound?
Outbound sales are when you are generally going out to find customers. That’s like standing at the robot standing or standing at the door of the gym, standing wherever you’re going out to meet your customers.
What is Inbound
The other method is inbound sales. This is when customers are going to be phoning you where perhaps you have Flyers or you do Google advertisements or you have social media posts where there’s some sort of promotion and some sort of awareness created around your business who you are and the service that you offer.
Is there a quick sales method or tactic?
Now that all could seem a little bit overwhelming, which is why a sales system isn’t something that I think you should try and dive into and make sales tomorrow. I do think that outbound is the tactic that you can use to get more sales quickly or just boost your confidence quickly
If you have done any sort of outreach to anyone that you know, then that is a form of outbound. You are picking up the phone, you are sending an e-mail, or you are having a coffee or conversation with someone that you already know, or that somebody introduced you to. Those generally tend to have high-yield results. They are more effort, which is why they are more tactical, but they do have high-yield results if you do it right.
What is an Offer?
Now if that’s sales, then what is an offer? Well, an offer is the way that you package your product or service. For example, if you think about your phone that you have in your pocket, or maybe you’re watching this video on your phone. Nobody buys the phone itself. Nobody buys the hardware.
I mean, of course, there are some tech nerds that really go out of the way and look at all the specs, but in general, you are buying into some sort of system. The package the phone comes with, maybe it comes with earphones, maybe it comes with a certain phone operating system. Maybe that operating system comes with some software that you really like that is free.
Or, it could be something like, if you sell bottled water and you know your customer isn’t really buying the bottled water. They’re buying the convenience of the service that you’re offering, which could be weekly replenishment of your water. Knowing your customer’s staff numbers, you know you as the service provider, you will come up and you will replenish your customer’s offices.
Now people could be buying into that, otherwise, they would just go to the local supermarket to get their water themselves. So that could be a differentiating offer that you could create to attract customers to you.
So offers should be seen as how you are making your product as convenient as possible for the customer to buy.
I just thought I’d share this with you so that you can get an idea of what the differences are when I talk about sales and I talk about an offer.
The two exist differently. They have different purposes, but they all complement each other. So knowing who your customer is, is going to inform the kind of messaging and where you’re going to be to sell something to them, and then the way you package that is going to be the offer that you take when you are selling something to your customer.
As always, if you have any questions about the sales system, you are welcome to send me an e-mail and just hit reply to any of the emails that I sent out. It is me, not a robot and I’ll be happy to dive into any questions.
If you haven’t downloaded my Sales System overview then please go ahead and download it now, by filling out your contact details here