Do you need a Content Calendar?

What is a content calendar?

A content calendar is a tool, like a regular calendar, that has a schedule of content that you want to post. This could be a mix of themed content, or just planned content. I use a content calendar for my content to help me work through what is on my planned schedule.

When would I need a content calendar?

A content calendar is useless without content.

I want to say that again, a content calendar is useless without content.

So whether you are creating a blog a post, an Instagram real, or a video, it doesn’t matter. Whatever it is that you are creating, it can be hard. It can be really hard work.

The reason we think it’s hard is because we think of it in terms of likes 👍🏽and engagement 💞 and sharing and all those good things and that kind of is the stuff that’s holding you back. That and, “Oh, nobody signed up for my course that I did and the last time nobody downloaded my PDF and nobody engaged with the live webinar that I held“.

Those are the kinds of things that psychologically hold us back from creating content. And if you’ve never done any of those things,

getting started is really hard

.

So there’s no point in talking about a content plan if you don’t have any content.