Year in Review – It’s not about the Goal
Setting Goals
So we always shoot more than just one shot because if I’ve learned anything is that things go wrong and that you’re just not in control of all of the things all of the time, but what you are in control of is the actions that you take to get to the goal.
Why Setting Outcome goals are bad
You may not be in control of the goal like a revenue goal.
I want to. Make 100,000 in the next month. Two months 3. Months. Whatever your goal is You’re not in control of that number. What you are in control of is, if I want to make 100,000, that means I need to do these activities.
Whether that be cold-calling, or whether that be building a list. Whether that be putting ads out on social media platforms, whether that be going to the local gym to talk to people about your new amazing protein shake or exercise programme.
What Goals Should You Set?
Those are the things that you are in control of, and those are the things that you can set a goal to that says I’m going to go to the gym every day, every three days. You know, I’m gonna sit and create a list of people that I think are my ideal customers that I can have conversations with them.
I’m going to pick up the phone and actually call them. I’m going to create a script that, I think is a compelling way to start a conversation so that people are engaged and don’t classify you in the cold-call idiot salesperson bracket.
Then just maybe, just maybe, you get that goal, but my experience is you’ll exceed that goal, by far, if you keep doing the actions.
So that’s what I’m hoping that we’ll get out of this process in the year of review. You’ll be able to see just how much breaking things down into the small steps into the actions rather than the goal itself, how that is better for you, better for your health, your mental state, and your well-being is just far better to have those things as the as what it is that you’re focusing rather than focusing on the goal itself.
The goal itself is empty.
It’s the destination, but there’s an entire journey that’s gonna happen while you get there.
Bonus tip here
On your way to that goal, you might find out that there is a different, a better goal that you are much better suited for that you should be pursuing, but you wouldn’t have known that if you didn’t start that journey.
Hi. My name is Richard.
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Date: 18th Jan 2024
Time: 10am (SAST)