The real secret to why the 15-minute content planner is so successful is that it has a secret weapon that other planners and calendars don’t have, and that’s the space to create.
So what is the space to create?
If you’ve ever been in a heated argument with anyone, maybe even a situation with your kids where there’s a timeout or “count to 10” moment. Well, that little break between the emotion that you feeling and the 10 seconds break in-between can sometimes make such a big difference.
That’s what I call the space to create. It’s the space between you coming up with a content idea, be that a social media post, an email to a prospective client, or even writing a blog post. The more space you put between writing the content and actually posting and sharing it, is the same super power as counting to 10.
It allows you to breathe.
Not too much space
While you do want to give yourself some space, you don’t want to give too much space that you end up not posting anything. Seeking perfection is one of the challenges of doing something new.
As you’ll see in my content plan, I have many ideas that I have started with and refined, but also many others that I have not published. However, the unpublished ideas are tiny in comparison to the ideas that I have published, the videos that I produced, and the training, email, and sales calls I’ve made in that space
So while the space to create gives you just that, space, you don’t want too much space that your ideas get away from actually making it out to your audience.